B2b Vs B2c Marketing
In order for a company to stay in business, there must be some way of marketing the product or service sold by the company. In order to market the product, the company must first decide whom it should market to. For example, a company producing silver-coated doohickeys would have to first determine who in the world could use a silver-coated doohickey before beginning to market it. Looking at a slightly broader customer base, the following will focus on the marketing differences between two companies: One markets to business customers, and the other markets directly to consumers.
Symmetry Direct is a company focused on selling health and nutrition supplements to consumers. Some of their products include vitamins, health drinks, weight loss pills, and skin care products (Symmetry). CallCenters.com on the other hand, is a company who sells equipment directly to telemarketing companies. Some of their equipment includes dialers, script developers, and schedulers......
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