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<Tab/>Businesses, just as people, have many forces that manipulate and form the behavior of an entire organization. Much concern is placed on whether behavior within an organization is caused internally or externally. According to Schermerhorn, Hunt, and Osborn (2005), authors of Organizational Behavior, "internal causes are believed to be under an individual's control" while "external causes are seen as coming from outside a person" (p. 156). Oddly enough, determining whether a cause is internal or external has its own influences from distinctiveness (how consistent a person's behavior is across different situations), consensus (how likely all those facing a similar situation are to respond in the same way), and consistency (whether an individual responds the same way across time) (Schermerhorn et al, 2005, p. 156-157). How a company reacts, adapts and manages internal and external forces will determine the overall success of the organization.
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