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It is no secret that, for some years now, the traditional UK high street banks have been extending the choice of channel through which customers can manage their money. Customer channels range from the ubiquitous automated teller machine (ATM), through postal and telephone banking, to the increasing use of personal computer and the Internet for electronic banking purposes (e-banking). This extended choice of channel has been achieved largely on the back of advances in computer technology, which have allowed banks to offer customers more automated methods of conducting their financial transactions.

From the customer's perspective, it is interesting to note that attitudes to bank service delivery and the use of technology are changing. According to a recent Mintel1 market report on current accounts, while 64 per cent of customers still prefer to manage their current accounts through a high street branch, they are nevertheless opting to use more than one channel. For example 51 per......

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Approximate Word Count: 4776
Approximate Pages: 20 (250 words per double-spaced page)

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