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SWOT Analysis of Virgin Group

1. STRENGTHS
• Strong brand name.

• Experienced in two different kinds of distribution
- Stationary trade
- Mail ordering
• Location.
- Geopolitical position is good for business.

• Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
- Variety of exports possibilities.

• Large land resources.
- Existence of a powerful technical basis and building firms.

• Ecologically clean environment.
- > 100 km of virgin beach.

• Historical diligence.
- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.

• Tradition in industry and an availability of labour force.

• Superior product performance vs. competitors.

• Right product, quality and reliability.

• Expanded IT Sector.

• Highly skilled workforce.

• High budget and enough money for business.

• Less integrated than other big groups like......

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Approximate Word Count: 313
Approximate Pages: 2 (250 words per double-spaced page)

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