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Grand Strategies

Grand Strategies
Before a grand strategy can be defined, Chrysalis must be compared to the possibilities of generic strategies and matched, if possible, with at least one. In this respect, two of the three generic strategies listed in J.A. Pearce and R.B. Robinson's Strategic Management fit the long-term objectives of this strategic plan. These are:
2. 2. Striving to create and market unique [programs] for varied customer[s] through differentiation.
3. 3. Striving to have special appeal to one or more groups of consumer ... focusing on their Â… differentiation concerns.
(Pearce & Robinson, 2003).

From these two generic strategies can be developed the following grand, or master, strategies out of which implementation of the long-term goals will come. The following list is based upon a framework suggested by Dr. David L. Gould, dean of the Graduate School of Business Management at the University of Phoenix Washington Campus.
• • Focus on a specific program......


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Approximate Word Count: 580
Approximate Pages: 3 (250 words per double-spaced page)

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