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Introduction

Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards, the Internet, e-mails, and news agencies, which are used by companies and organizations to convey their messages to the public. Before progressing any further, just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources.
Personal Definition
Public relations is not clear-cut nor is it easily definable. Due to its broad scope and many variables, arriving at a general, all-inclusive definition is rather complicated. In fact even those in the field that are familiar with its interworkings have difficulties defining exactly what is public relations. "Today, although a generally accepted definition of public relations still eludes practitioners, there is a clearer understanding of the field" (Seitel, 2004, p.3). So if it......

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Approximate Word Count: 929
Approximate Pages: 4 (250 words per double-spaced page)

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