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The LUV Airline: Southwest the "Different" Kind of Airline
May 15, 2004


Southwest differentiated itself from other airlines in many ways and not assigning seats to the passengers was only one. Passengers are allowed to sit where they like as long as the passenger meets the FAA requirements otherwise they can sit elsewhere in the plane that is not already occupied. They were the first major airline to use an efficient no-seat-assignment boarding process to facilitate quick turnarounds (Southwest). This idea is one that is to save time and confusion about where the passenger is going to sit. Now they can choose when they get onto the plane. Southwest believes that if the customer gets to his destination at the lowest possible fare and has a good time going, he will be a repeat customer. Being new to the industry in 1971, Southwest had to be creative in order to be noticed.
Southwest used the word love as a promotional approach, which costs nothing. In the starting of the......

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Approximate Word Count: 911
Approximate Pages: 4 (250 words per double-spaced page)

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