Ebusiness
Marketing Tools: Barnes and Noble
Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered by Doubleday and Amazon. A nice feature is that many of the search returns provide the customer with the option to buy a used copy of the book, of a slightly damaged copy at a significant discount. While Amazon also offers this service, Doubleday does not. This is a useful promotional tool that coupled with their discount membership offers their customers and excellent value.
A customer value add from the Barnes and Noble site is the existence of a Barnes and Noble "University", where a person can register for a series of web based training......
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Approximate Pages: 12 (250 words per double-spaced page)
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