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Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale:
1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate
The business firm should try to get useful information about competitors by:
___5__ Careful study of trade journals…. Appropriate because if the journals are public then there is no way of stopping anyone that reads them.
___1__ Wiretapping the telephones of competitors… With no legal warrant then tapping a phone line is illegal.
___2__ Posing as a potential customer to competitors… Posing as a customer is a fraudulent act and is punishable by imprisonment and or fines.
__2___ Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids…If the company had customers doing work for them they would be called......

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Approximate Word Count: 445
Approximate Pages: 2 (250 words per double-spaced page)

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