Advertisement Analysis
The Supernatural Tanner Hall
In today's world, art dominates advertisements more and more. With the ability to do art on a computer, there is basically art in every ad you would see on TV or in a magazine. It is no different in the ski magazine Freeskier. In an advertisement supporting movie productions and skis, an athlete is portrayed. His name is Tanner Hall. In the advertisement, the art makes Tanner Hall seem superhuman, but at the same time he appears to be an ordinary person.
When you look at the ad, the first thing you see is the photo sequence of Tanner Hall jumping over Chad's Gap. Chad's Gap is the most famous gap in the world because of its sheer magnitude. Only a few people in the world have attempted to jump over Chad's Gap, let alone do one of the most technical tricks over it. In this picture, Tanner Hall takes off the jump backwards and spins 900 degrees. This alone makes Tanner Hall seem superhuman. The frame by frame captures this feeling very well.......
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Approximate Word Count: 1277
Approximate Pages: 6 (250 words per double-spaced page)
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