Comsumer Analysis-Cowboy Girl
*Consumer Analysis
1. Product: Cowgirl Chocolate's hot and spicy tastes make it a unique product in the market; however, the product name creates a wrong perception on her primary male market. To make a good product, name is an essential part for developing a successful product. Its name should try to match up with company's marketing strategy.
Beside the poor name choice, her packaging and logo designs attract consumer attention elevating the likelihood that her product would be chosen. However, people have a tendency to perceive the tastes of chocolates to be sweet and bitter, making Cowgirl chocolate to be an unsought product for the consumers. Marilyn needs to increase consumers' awareness of her chocolate; therefore, inducing them to purchase the products. The ingredients in the chocolate, such as Cayenne and other chilies, have positive health effects. Marilyn can use such fact to distinct her product from competitive chocolates.
2. Pricing: Marilyn prices her......
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Approximate Word Count: 1061
Approximate Pages: 5 (250 words per double-spaced page)
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Comsumer Analysis-Cowboy Girl
comsumer analysis-cowboy girl. *Consumer Analysis 1. Product: Cowgirl
Chocolate's hot and spicy tastes make it a unique product in ...
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