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Aapl Industry Analysis

Mission and Vision
Because Apple Computer Inc. has an outdated mission statement, our proposed mission statement is:
Apple is committed to bringing the best computing lifestyle to all consumers and "prosumers" (professional consumers) around the world through its innovative hardware, software and Internet offerings. At Apple, we are the forerunners of performance, innovation, and style. We're not selling just world class computers; we're selling a revolutionary lifestyle: technology infused with art, blending seamlessly with your living room's modern look. Why settle for just a window to the digital experience when you can immerse yourself with a Mac?
Apple has yet not released a formal vision statement. Thus our suggested vision statement is:
Our vision is for modern consumers everywhere to get the best. Our goal is to induce all consumers to make the switch to a Mac, by providing the most convenient, hassle-free experience. We envision doing more with less: a minimalist......


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Approximate Word Count: 4457
Approximate Pages: 18 (250 words per double-spaced page)

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