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Internal Analysis

Harley-Davidson Inc.
Internal Analysis

Group Members
Janneke Kanis
Christopher Klaesener
Jeroen Kwint
Annemiek Rensing
Hanqing Zhou


Foreword
As this was the first assignment we had to complete for the SMA class, we felt the need to put some additional information on top of the Internal Analysis. The purpose of this report is to give an insight on the internal factors that influence the performance of Harley-Davidson. In the first chapter our group decided to include a company history and a product description. Following that is the actual internal analysis.
In addition, it needs to be said that we thought about including a SWOT analysis, but decided to include it in the External Analysis. For a SWOT analysis to be truly of value one also needs to look at external factors.
Last, the financial analysis is first and foremost not complete. We only had a look at the information that was relevant internally. Once we will proceed to write the external analysis we will......


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Approximate Word Count: 5200
Approximate Pages: 21 (250 words per double-spaced page)

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