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The Vermont Teddy Bear Company

The Vermont Teddy Bear Company

For the way that I viewed the Internal Scanning process for which affected the company the most; I chose the following points from the case study and I have also provided my reasoning of why as well. I have also filled in a chart from http://thatcher.cc/TIU/tiu%20stratman/ifas.htm and I also have included it. The list is as follows:
„| Confusion with the Company¡¦s tagline
„| Two different CEO¡¦s in a short time period/ different views of operation
„| Changes in retail locations
„| Changes in the competing marketplaces
As for the chart, please review it below:

The company changed their name from the ¡§Vermont Teddy Bear Company¡¨ to ¡§The Great American Bear Company.¡¨ (Wheelen, 22-4, 22-16) The confusion doubled when similar products were offered by a competitor. (Wheelen, 22-4) This caused a great decrease in the sales of the Bear-Gram.
The original intent for the name change was to increase sales and ¡§to......


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Approximate Word Count: 933
Approximate Pages: 4 (250 words per double-spaced page)

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