Decision Making - Heuristics & Bias
1. Identify the possible heuristics and/or biases that may have influenced your co-worker's opinion.
There are three items I see that may have influenced the other senior manager's opinion:
1) The candidate is female
2) The candidate is Hispanic
3) The candidate has been working at a competitor
The representativeness heuristic may be applicable for item one and two. Perhaps the senior manager has a personal judgment (bias) toward a Hispanic woman's' ability to be successful as a marketing manager. This would fall in the A, B, C's of representativeness, specifically, conjunctive fallacy. Relating A (Hispanic) to B (female) to the candidates success or failure as marketing manager violates, as Plous (1993, p. 110) states: "
a fundamental rule of probability. The conjunction, or co-occurrence, of two events
[e.g., "Hispanic" and "female"]
cannot be more likely than the probability of either event alone."
The third possibility does not seem to me to be a scenario in......
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