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Contents

Contents 2
Introduction / Executive Summary 3
COMPETITOR ANALYSIS – Domestic: Qantas, Jetstar, Virgin Blue 3
The components of competitor analysis 3
Assess competitors' current and future objectives 4
Assess competitors' current strategy: 4
Assess competitors' resource profile 4
Predict competitors' future strategies: 6
CUSTOMER ANALYSIS – Domestic: Qantas, Jetstar, Virgin Blue 8
Case Study 13
Conclusion 13
Reference List 15


Introduction / Executive Summary

COMPETITOR ANALYSIS:

Something here about the international airline industry. State that we are comparing SIA and Qantas only.

The domestic airline industry has become a competitive and growing market Australia wide. Since its conception in 2000, Virgin Blue has attracted attention and met with fierce rivalry from Qantas Domestic Airlines (Qantas) in the form of Jetstar, a low cost airline aimed at the "no-frills" market segment. Although wholly owned by Qantas, Jetstar is operated and......

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Approximate Word Count: 2911
Approximate Pages: 12 (250 words per double-spaced page)

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