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Mission Statements





Importance of Mission Statements;
Organizational Values;
Company Goals





Clint Larson



Leadership and Supervision
BUS/SS 300
Class 3


Instructor John Carlson
September 4, 2006
Importance of Mission Statements;
Organizational Values;
Company Goals

Mission Statements
Mission statements tell you what the company is all about. “A mission statement is a declaration of the company's purpose. But it is also a promise the company makes to its customers and its employees," says Jeffrey Abrahams, an Oakland, California-based consultant and author of The Mission Statement. "That promise becomes an integral part of the branding of the company. Even if we're talking about a one-person business, the mission statement brands the business and hopefully differentiates it from the competition so that customers understand that the company is committed to a purpose and will back that up with products and service."(1) Mission statements, I believe, are a good......


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Approximate Word Count: 531
Approximate Pages: 3 (250 words per double-spaced page)

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