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Cell

Executive Summary
In early 2001, Nokia faced a defining moment in its history. Chairman Jorma Ollila and his team of executives sidestepped bankruptcy in the early 1990s and charted the company's path into the emerging cell phone industry. By 2001, this savvy executive team made Nokia the leading cell phone maker. They built a venerable brand name; forged important relationships with suppliers, customers and business partners; and fine-tuned design and manufacturing processes that produced superior operating margins. Moreover, Nokia was debt-free with $2.5 billion in cash, and it operated the biggest research and development budget in the industry. Management was prepared to embark on a strategy to stimulate future growth and solidify its dominance in the mobile telecommunications industry.
The company fixed its eyes on a new prize, the high-speed mobile internet. "If the strategy pans out, the Finns could well sit atop the next stage of the Web, kings not just of......


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Approximate Word Count: 2468
Approximate Pages: 10 (250 words per double-spaced page)

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