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Brendan Alt

Ryanair is a low-cost, no-frills airline carrier in Europe that set up in 1985. They've managed to maintain the lowest prices over the years despite the entry of competition after deregulation of air travel in Europe in the late 1990s. Due to their reputation and long-term success, they have a lot of experience and brand recognition.
Their low prices have been made possible through numerous strategies. First, they use a standard fleet of planes (Boeing 737s), which has cut down on training requirements (increasing the flexibility of current employees) and has allowed for economies of scale. Their use of secondary airports outside of the major cities lowered their landing and airport fees significantly. In addition, Ryanair averages a 25 minute turnaround in comparison to 60 minutes of other major carriers, which increases their efficiency. Ryanair has a very high productivity since their airplanes were hardly ever on standby and they use fewer employees per......

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Approximate Word Count: 807
Approximate Pages: 4 (250 words per double-spaced page)

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