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Case Study #1: Phillip Morris
Questions
1. Do you actually think Joe Camel led youngsters to become smokers when they got older? Why or why not?
I believe that the children who saw Joe Camel and became accustomed to him, had more of a probability to become smokers than those who didn't, because the children could relate to Joe Camel just like any other fictional character that they held dear to them. For example, if a child watches Winnie the Pooh and finds interest in him, they would want to keep watching him, and then maybe leading to them wanting toys, clothing, and other paraphernalia. I feel that camel cigarettes would work in the same way, but rather than toys or clothing, children would try a cigarette at a younger age than someone who started smoking without the help of a fictional spokesperson.
2. Do you have any problems with the idea of militant ministers leading their followers to whitewash offensive billboards? If not, is tearing down such billboards acceptable?......

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Approximate Word Count: 2852
Approximate Pages: 12 (250 words per double-spaced page)

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