Hpu
Course Objectives
BA 206 is the core Marketing course in the MBA program. The course objectives are:
1. To introduce you to the role of marketing in organizations;
2. To teach the basic concepts and tools used in marketing, including:
- Elements of marketing analysis: customers, competition, company
- Elements of the marketing mix: the 4 P's;
3. To assist in learning how to apply these concepts and to practice making decisions through:
- In-class case analyses (exposing you to examples of successful and unsuccessful marketing applications in the first part of the course:)
- Guest lectures and question and answer sessions with industry practitioners in the latter part of the course.
- The Markstrat Simulation;
4. To improve presentation and writing skills and provide opportunities to articulate and defend positions via written individual assignments and a group project.
The overall theme of the course is to emphasize the process of thinking:......
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