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Website Marketing Concepts
In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing (Kotler & Keller, 2006). When creating a mix, a company should keep the needs of their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the "segment" (Schneider, 2004, p. 161). The marketing mix should also meet or exceed the goals of that company. For the purpose of this discussion we will take a look at the Marketing Mix as the strategies apply to the websites that service both for business and customer end users.
In looking over a B2B websites many marketing concepts are used to attract and retain customers. B2B website are usually more customer-based and use electronic commerce along with strategic alliances with other companies to create the correct marketing mix for their company.......

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Approximate Word Count: 690
Approximate Pages: 3 (250 words per double-spaced page)

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