Case 1 "Airlines"
Summary
This is a summary of the text "Chaos in the skies – the airline industry pre- and post-9/11", written by Gary J. Stockport. The case study states the difference in the industry before and after 9/11, in terms of demand, cost factors, returns, full service carriers and low cost carriers.
The global airline industry changed rapidly the 11th of September 2001. Four aeroplanes were hijacked and three of them were crashed into the towers of World Trade Center and the Pentagon. The airports across the country closed outgoing traffic and all US and Canadian flights were paralysed. The global industry in fact was affected of this incident, mainly because US accounted for around 40 per cent of the world air travel market. The industry was closed for three days and the total lost was estimated to over US$300m.
The year before the stock market suffered a crisis when the dot-com bubble burst. Now it was the sectors airlines and insurance that dropped with around 50 per cent......
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Approximate Word Count: 1566
Approximate Pages: 7 (250 words per double-spaced page)
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