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Vespa Research Paper

I. Executive summary

The purpose of this research is to determine if there is demand for a Vespa scooter dealership in the Bryan/College Station area. We believe that this college town could be a profitable target market and we set to identify what could make a Vespa dealership successful in our area. Using available secondary research and conducting interviews with scooter dealers, we were able to discover criteria to compare to the Bryan/College Station market.
In addition, we researched the overall Bryan/College Station area. This included secondary research to determine demographics, target markets, trends, and more about the Vespa image. We wanted a better understanding of who our consumer would be. Also, we conducted a survey distributed to Bryan/College Station residents. This provided us with local residents' current opinions about Vespa and allowed us to either confirm or reject whether there is a demand in the town.
Conducting research is a......

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Approximate Word Count: 5250
Approximate Pages: 21 (250 words per double-spaced page)

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