Kellogg's Worldwide—A Study In Cereal Consumption
Kellogg's Worldwide—A Study in Cereal Consumption
15 December 2005
Introduction
The Kellogg's company was born in 1894 when the brothers Kellogg accidentally discovered cereal flakes while experimenting with food production techniques. The company was officially launched in 1902. At this time the company's only product was Corn Flakes. William Kellogg instilled values of innovative marketing, quality products, and information about healthy diets in the company. Kellogg's was the first company to include nutrition messages, recipes, and product information on cereal boxes. In 1906, William Kellogg decided to launch the company's first ad campaign, a full-page ad in Ladies Home Journal. Sales rose from 33 to 2900 cases per day.
The company's first exploits abroad started in 1924, when Kellogg's began to sell Corn Flakes and All-Bran in Great Britain. Rice Krispies appeared just a few years later, and Frosties began to be sold in 1954. In 1978, Kellogg's began its......
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Approximate Pages: 27 (250 words per double-spaced page)
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