Case Studymarketing Verses B2c Marketing
: B2B Marketing Verses B2C Marketing
Craig Rintoul
University of Phoenix
EBUS/400
Group ID: PD05BSM01
Stephen Young B.S., M.B.A.
September 14, 2006
B2B Marketing Verses B2C Marketing Opportunities
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business strategy with tremendous potential, is worth taking a close look at what works and why and why it can work. In the today business environment, there is a clear advantage to being on the Web ahead of the competitors and in presenting a high quality image and positive, productive communications through Internet contacts.
Advertising by promotional pages is an extremely effective way to highlight a single product and is rapidly becoming the product presentation......
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Approximate Word Count: 1064
Approximate Pages: 5 (250 words per double-spaced page)
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