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Japanese media overview

Physically, the mass media in Japan are quite similar to those in any developed nation, although perhaps somewhat more advanced. In organizational structure, however, Japanese media are unique. Individual elements of the Japanese media mix may resemble counterparts in other nations, but the combination is purely Japanese.
The primary characteristics of Japanese mass media are the influence of the national daily newspapers and the Japan Broadcasting Corporation (Nihon Hoso Kyokai, or NHK) and the relative lack of localism.

The importance of newspapers

Japanese media are dominated by five national daily newspapers. The Asahi, Mainichi, Nihon Keizai, Sankei and Yomiuri Shimbun (newspaper) all publish both a morning and an evening edition, with total circulation of more than 40 million copies per day (Cooper-Chen, 1997, p. 53). Of the world’s ten highest daily circulation newspapers, the top three are Japanese, with the fourth highest......

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Approximate Word Count: 1205
Approximate Pages: 5 (250 words per double-spaced page)

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