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The Different Aspects of Pricing that Could Change the Way a Business Functions

Literature Review


Outline:

Summaries:
1. Summary of “Does Promotional Pricing Grow Future Business?”.
2. Summary of “Dueling Pricing Strategies”.
3. Summary of “Multiple-Choice Pricing”.
4. Summary of “Medium Sized Companies Increase Market Share by Pricing Strategy”.
5. Summary of “Managing Costs Using Common “Cents””.

Articles:
• Article: “Does Promotional Pricing Grow Future Business?”.
• Article: “Dueling Pricing Strategies”.
• Article: “Multiple-Choice Pricing”.
• Article: “Medium Sized Companies Increase Market Share by Pricing Strategy”.
• Article: “Managing Costs Using Common “Cents””.

Bibliography

Summary of “Does Promotional Pricing Grow Future Business?”


1. Objectives:

a. To understand the effects of promotional pricing on attracting new customers as well as their effects on existing customers
b. To understand both the negative and positive aspects of......

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Approximate Word Count: 1937
Approximate Pages: 8 (250 words per double-spaced page)

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