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Apple Case Analysis

APPLE COMPUTER CASE ANALYSIS



After the return of Steve Jobs at Apple Computer many changes happened which finally brought the company back to profitability. However Apple holds a market share of only 3.48 percent among its six strongest competitors.

The fact is that today the PC market is a mature market and only the strong survive. In Exhibit 1 is shown how the PC market has been shared among the most valuable players and how Apple's share has decreased by more than half during five years time.
Under the current situation the only way for a company to increase its market share is to take customers away from the competition.
So the question is what Apple has to do in order to gain more market share.

First of all let's point out which are the key advantages of Apple's products over the competition. Why should a customer prefer an Apple?
It is better to distinguish Apple's strong points in hardware and software sectors as the competition the company faces is in......


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Approximate Word Count: 863
Approximate Pages: 4 (250 words per double-spaced page)

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