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"Managing a Crisis Using PR" Simulation Summary

Acting as the new Public Relations Manager at Greenergy in the simulation, "Managing a Crisis Using PR"; three public relations scenarios were completed. The following summary will provide information collected based on the choices made in each phase of the exercise. Students have been asked to demonstrate a clear understanding of the exercise and the functions of public relations by answering the following questions.

What does Proactive Planning Mean?
Proactive planning is the process of creating and refining a plan with the use of selected, relevant PR tools. Having a PR plan in place is necessary for creating and maintaining a relationship with a corporation's relevant publics. In the simulation the marketing manager advised that the area of marketing and advertising was well under control and no funding was needed from the budget provided to develop the plan. Therefore, the areas of concentration that were chosen......

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Approximate Word Count: 616
Approximate Pages: 3 (250 words per double-spaced page)

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