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The Extended Marketing Mix

In last weeks assignment the writer identified the concept in Marketing that a business person should never confuse advertising and marketing. In a successful business Marketing is more of a complete process. Advertising is still just a portion of what goes on in that process. The Marketing process starts early and continues on through the very conclusion of any sale. In fact the main reason anyone buys a product or service is because someone marketed the product/service effectively. Like last weeks assignment when we talk about the "marketing mix" it's all about knowing your customers. The customer driven marketing plan (unlike advertising) is very much like a strong first paragraph. The plan has to include the five W's (who, what, why, when, where, and how) to be accurate and effective. In this case the four P's (Product, Price, Presentation, and Promotion) represent the five W's of the marketing mix.
In the Marketing Mix a business has to......

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Approximate Word Count: 2035
Approximate Pages: 9 (250 words per double-spaced page)

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