Hummer External Environment
GMC Hummer External Environment
Customers
There are two distinct groups of people who purchase Hummers: those who use it for practical purposes and those who drive the vehicle as a status symbol. The first group of people is those that drive the vehicle for more practical purposes. According to the article Hummer, the hummer was built based on the concept of a High Mobility Multipurpose Wheeled Vehicle (HMMWV or Hum-Vee). The HMMWV were military vehicles that provided aid to troops in rough terrain environments (2006, p.1). Therefore, a segment of the Hummer enthusiast population are the type of people that enjoy driving these vehicles off road, as well enjoy the power the vehicle provides to drive up steep hills, rough terrain obstacles, and even drive it through shallow water. The second group of people is those that drive the vehicle as a status symbol. Gross explains that after the attacks on the World Trade Centre, "Hummers became a cocky symbol of American greatness" (p.......
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