Nu Skin
Case Study 4 Nu Skin International
Introduction
Founded as Nu Skin International back in 1984, Nu Skin Enterprises is a global direct selling company that is primarily engaged in the development and distribution of personal care and nutritional products. Going international during the 1990s and currently expanding globally, NSE had 2004 revenue of $1,140,000,000 from its operations worldwide. The company has three divisions: Pharmanex (maker of natural nutraceutical products), Nu Skin (markets personal care products) and Big Planet (marketing technology services). The company is headquartered in Provo, UT.
Strategic Marketing
The objective of Nu Skin International is to recruit people who want to become entrepreneurs, by selling merchandise and signing up new distributors. They collect commission income and bonus, and have the chance to build their own sales network. The focus of the market segment is to sell to the public through independent distributors. This is accomplished......
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Approximate Word Count: 1932
Approximate Pages: 8 (250 words per double-spaced page)
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