FratFiles

• Save Paper

YouTube is swiftly adopting Google's informal corporate motto on not doing evil. Google has a lot riding on it—$1.65 billion in stock, to be exact. That's how much the Web search giant is forking over to buy You Tube, the popular online video and social networking service that in just a year and a half has become one of the most visited sites on the Web.

Google (GOOG) executives said the deal would help transform their company into a global media powerhouse and provide new audiences for the targeted advertising that's the lifeblood of Google earnings. Executives plan to keep the company as a standalone service, while continuing to nurture Google's existing video service. "Video is a great medium for advertising and from that point of view we are really excited about YouTube," Google co-founder and chief technology officer Sergey Brin said on a conference call announcing the Oct. 9 deal. "It is hard for me to imagine a better fit for a company."

But if YouTube is to remain a......

View the rest of this paper...

Approximate Word Count: 1314
Approximate Pages: 6 (250 words per double-spaced page)

Similar Essays

1. Youtube'S New Deep Pockets
   

   YouTube's New Deep Pockets. YouTube is swiftly adopting Google's informal
   corporate motto on not doing evil. Google has a lot riding ...