Nike Social Responsibility Audit
NIKE, INC.
SOCIAL RESPONSIBILITY AUDIT
BY:
NIKE'S MISSION STATEMENT
To bring inspiration and innovation to every athlete in the world.
NIKE'S CORPORATE RESPONSIBILITY MISSION
We must help the company achieve profitable and sustainable growth.
We must protect and enhance the brand and company.
In the corporate world, companies have a responsibility to act in ways which go beyond the aspect of making money. The movement of Corporate Social Responsibility has grown in recent years from an activity of an activity of earnest companies to a priority of corporate America. Based upon a book by Howard R. Bowen, "Social Responsibilities of the Businessman," he derived five basic arguments for social responsibilities: (1) Managers have an ethical duty to consider the broad social impacts of their decisions; (2) Businesses are reservoirs of skill and energy for improving civic life; (3) Corporations must use power in keeping with a broad social contract;......
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Approximate Word Count: 3663
Approximate Pages: 15 (250 words per double-spaced page)
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