The Cultural Challenges Of Doing Business Overseas
Introduction
A major challenge of doing business internationally is to adapt effectively to different cultures. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgetts & Luthans, 2006). Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. He knows it is a risky decision; when he became a franchisor, he had to overcome a lot of difficulties. Steve anticipates he will face some of these difficulties again at the new location in Prague, Czech Republic. Although he was born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times. Steve needs to completely learn and understand the people and culture of the country of his origin in order to make his business venture successful.
Differences and Incompatibilities between U.S. and Czech Cultures
The......
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Approximate Word Count: 2067
Approximate Pages: 9 (250 words per double-spaced page)
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