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ConneCtor, a new hybrid product integrating features of a Personal Digital Assistant (PDA) with a cellular phone is being examined for entry into the market. A joint venture, Netlink, between a major US wireless carrier, Conglomerate Inc., and a PC manufacturer, is underway to develop, produce and market this product. ConneCtor encompasses many features that were once only available on two separate devices, therefore opening up a large potential market.
Issue Statement
To position ConneCtor within a set target market, that is chosen from distinct segments. This will enable us to better satisfy customers' needs and wants, thus in turn generating a profit.
Performing a SWOT Analysis (Figure 1) will enable us to determine if ConneCtor has the potential to survive in any given market. The results were positive allowing us to continue our research. We now begin to examine the potential market clusters. We will identify the number of distinct segments present in the market. The data......

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Approximate Word Count: 3156
Approximate Pages: 13 (250 words per double-spaced page)

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