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Harrison Keyes

Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.

Problem Solution: Harrison-Keyes Inc.


Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes Inc., an internationally recognized publisher, is going through a period of turmoil. With a lack of clear direction and agreed strategy by the management team, HK has difficulty getting the e-publishing project on track. On top of the recent issues, the company hired a new CEO with opposite visions on the publishing industry compared with his predecessor.

Describe the Situation
Issue and Opportunity Identification
Harrison-Keyes is a well-established global publisher of print products operating in a market with fierce competition, which has led to a decline in sales over more than a decade. One of the key challenges for Harrison-Keyes is to look for new sources of profit that will take the company into the 21st Century. The board recently fired its CEO Meg McGill, who strongly supported e-publishing. Mrs. McGill was replaced......


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Approximate Word Count: 4941
Approximate Pages: 20 (250 words per double-spaced page)

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