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The PC industry is one of the most competitive industries in the world. The industry had started to develop fast in the 80's when IBM launched its first PC series following which a number of "Clones" made their entry into the market. Along with these clones a number of smaller manufacturers also started entering the market. The reason for this emergence was mainly that IBM had conceded the rights to the 2 most important components of a PC i.e. the microprocessor and the Operating System to Intel and Microsoft respectively. This was due to their "Open Architecture" model. This caused the technology to be available to everyone.
We can analyze the PC market using Porter's 5 forces theory
• Industry Competitors: The PC industry consists of a number of companies; hence the threat from industry competitors is high. Due to the product being highly standardized and shifting costs between brands is low, there is fierce competition which leads to lower margins and profitability in the......

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Approximate Word Count: 1169
Approximate Pages: 5 (250 words per double-spaced page)

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