Cofidis
How did Cofidis evolve to be a success? Have its segmentation, targeting and positioning efforts contributed to this.
Answer.
Cofidis is an offspring of leading French direct marketer 3 Suisses international. Before 1981, 3 Suisses offered its customers a payment card managed by Cetelem. That was used for 12% of catalog sales. However, unless 3 Suisses agreed to pay Cetelem FF 5 million per year, new restrictive credit regulations in France were forcing Cetelem to withdraw in 1981. 1n 1982 after two unsuccessful attempts at accruing a small bank, 3 Suisses international decided to create an independent credit company called Cofidis.
Cofidis was already profitable in 1983 and in 1986, Cofidis went beyond the store credit card business and introduced Libravou. It consisted of a cash reserve that customers could use to buy what they wanted, when they wanted, without any justification. The reserve could be used in part or completely, with no charged involved when not used,......
View the rest of this paper...
Approximate Word Count: 1683
Approximate Pages: 7 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Cofidis
Cofidis. How did Cofidis evolve to be a success? ... Answer. Cofidis is an offspring
of leading French direct marketer 3 Suisses international. ... -
Tour De France Drug Abuse
... Frank Vanderbrouke, a rider for the team Cofidis in 1999, captured the disgust of
other cyclists when he said: "I was stupefied […] When someone has denied ...
Frat Files
Members
Information
