Gap
Internal Analysis:
Gap Inc. is a global specialty retailer selling casual apparel, accessories and personal care products for men, women and children. They sell their products in United States, Canada, Europe and Japan. Gap's revenue comes from selling classically styled jeans, khakis, t-shirts, personal care products, sleepwear, and other basic wardrobe items. Gap offers products for babies, children, pre-teens, teens, and adults.
Gap Inc. was incorporated in July 1969. It began as a single store in San Francisco, California. It was founded by Donald and Doris Fisher. It went public in 1976. In 1983 it bought Banana Republic. In 1986, it opened a new segment for kids called GapKids which was followed by Baby Gap in 1990.
The mission statement of Gap Inc. is as follows: Gap Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences and compelling marketing.
The purpose of Gap Inc. is......
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Approximate Word Count: 3064
Approximate Pages: 13 (250 words per double-spaced page)
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