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PROPOSED CREATIVE BRIEF: MAYBELLINE
MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.
The Product: 3 in 1 Express Makeup Stick

1. Who is the target audience:
The target is young professional women (25-40), all ethnicities and backgrounds. Women in this target market often lead hectic lives, juggling many different responsibilities and tasks on a daily basis. They maintain professional careers, are active in the community and may/may not have a family. As everyday makeup users, they are more knowledgeable about the products. Not only do they know how the products can improve physical appearance, but are aware about potential health effects.

2. Where are we in the mind of the consumer?
Currently Maybelline makeup is perceived in the mind of the consumer as a cheap alternative makeup. It is characterized as inexpensive, tacky, lacking in durability, easily accessible, fun, and is targeted to a younger market (18-24).

3. Where is our competition in the mind of the......

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Approximate Word Count: 642
Approximate Pages: 3 (250 words per double-spaced page)

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