Dells Failure In Retail Distribution
This rapid success of the Dell Computer Corporation has interested business analysts the world over. The paper from the Harvard Business School is an analysis of the meteoric rise of this company until 1994. It delves into the factors that made the company a success and the kind of strategic decisions that the management of the company needed to make at various junctures. One such strategic decision that the management made was to shift from its existing "Direct – Made to Order" business model to a more hybrid model that combined it with a retail presence. Yet, by 1994 Dell realized that it wouldn't be able to sustain itself and withdrew from the retail distribution channel.
Our paper will analyze the reasons behind its exit from the retail sector and why it failed where its competitors such as Compaq succeeded. It also delves into some of the expansion strategies that Dell should pursue in other countries.
We hypothesize that Dell's failure in using the retail channel can......
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Approximate Word Count: 2233
Approximate Pages: 9 (250 words per double-spaced page)
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