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EXTERNAL ENVIRONMENT

A. Societal Environment
1. Economic
• Strong competition among internet providers – not able to increase prices(O/T)
• Growing markets, Stage II development for Internet service with Broadband, Cable and DSL(O)
• Business growth, product and service usage (cable, internet, media)(O)
• September 11th disaster(O/T)
• The ‘burst' of the Internet bubble(T)
• Corporations' accounting issues(T)
• Slowdown of the economy(O/T)

2. Technological
• Changes in technology – Implementing change of services provided from dialup to broadband can be expensive and require extensive capital resources.(O/T)

3. Political-Legal
• FCC changes and rulings in broadband regulation(O/T)
• Lobbying against broadband service providers(O)
• Cable industry – Regulation vs. Deregulation(O/T)

4. Sociocultural
• "Environmentally friendly products – intangible services(O)
• Demographic changes from specific niche markets to diversified target areas(O)......

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Approximate Word Count: 591
Approximate Pages: 3 (250 words per double-spaced page)

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