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Copperfield Books Inc.

I. INTERNAL ANALYSIS

a. Present Situation:

i. Current Strategies include expand Copperfield's Books Inc. from 8 million to 15million in four years. To grow in size so they can develop a level of efficiency quickly to avoid unwanted administration costs. They plan to become a favorite in the community based around their new slogan "Creating community, connecting with you"

ii. Current Strengths are not what Copperfield Books Inc. would like them to be at but they do possess several that are very promising for their future of the business. The most important ones are as follows:

1. The company has been known for having a great employee turnover ratio. A great example of this is Art Kusnetz, manager of Copperfield's Petaluma Used and Rare Bookstore, who has over 20 years of experience as a book scout working with book dealers. Montan knows the value of managers like Art and has offered equity with managers in two bookstores

2. They have a strong reputation in the......


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Approximate Word Count: 1338
Approximate Pages: 6 (250 words per double-spaced page)

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