Introduction Of Naked Juice To Hong Kong
Introducing "Naked Juice" to Hong Kong
There is a niche market for new, trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular.
Based on these facts I suggest introducing Naked Juice to Hong Kong. Naked Juice is a California based company producing all-natural, 100% juices and juice smoothies made from the best bare-naked fruits, with no added sugar and no preservatives. Their product portfolio consists of pure fruit juices and smoothies but also of some enriched with antioxidants, protein and vitamins. They have 22 different flavors divided on the different product families.
Target Market:
The Target Market is the affluent middle......
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Approximate Word Count: 579
Approximate Pages: 3 (250 words per double-spaced page)
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