Denim Jean Survey
Survey of Jeans
The Marketing 347 class is conducting research on student attitudes and preferences towards jeans. We ask that you please assist us in our efforts by taking a few minutes and completing this survey.
What brands come to mind when you think of jeans?
1. ___________________________ 4. _______________________
2. ___________________________ 5. _______________________
3. ___________________________
Please rank the following items in order from greatest to least important when considering the purchase of jeans. (Rank from 6 to 1 6 being the highest)
Brand ____________ Style _________
Color/Wash ________ Price _________
Comfort ___________ Fit/Cut ________
How many jeans have you purchased in the last 6 months? ___________
12 months? ___________
On average, how much do you spend on a pair of jeans? Circle your answer.
Under $25 $25-50 $51-75 $76 100 $100 -125 $125-150 Over $150
5. Do you think your spending habits on jeans......
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Approximate Word Count: 559
Approximate Pages: 3 (250 words per double-spaced page)
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