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A Swot Analysis Of The Kyocera Corporation

A SWOT Analysis of the Kyocera Corporation

In April of 1959, Kazuo Inamori started a small ceramics company in Kyoto, Japan. With only three million yen in capital, and a work force of only twenty-eight employees, Kyoto Ceramics (later shortened to Kyocera) began to produce quality ceramic products. Since then it has grown into a corporation that produces various business equipment, electronic devices, and ceramic products. The corporation now has over fourteen thousand employees, and over one hundred and fifteen billion yen in capital. The corporation owns one hundred and sixty-one group companies with over forty-four thousand employees. (Kyocera homepage, 2003, http://global.kyocera.com/ company/gaiyou.html)
During the early 1960's the company was off to a tough start. Inamori was not trained in management, and started off doing what he thought was right. One of the first objectives his company embodied was customer satisfaction. Inamori was totally committed to putting......


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Approximate Word Count: 2819
Approximate Pages: 12 (250 words per double-spaced page)

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