Callaway Golf Company Case Analysis
Callaway Golf Company
1.) The defining business and economic characteristics of the golf equipment industry can be measured by looking at the makeup of the industry itself. The case states that there are approximately 26 million Americans who play golf. 5.4 million play at least twice a month. These numbers are expected to grow by 1 to 2 percent a year until at least 2010. Of the U.S. golfers, 25% are seniors, 5.7 are women, and 2.1 million are juniors. The typical golfer is a 39 year old man who earns about $66,000 annually. Golf has also started to expand globally with 16 million and 2 million golfers in Asia and Europe respectfully. In 1999, the golf equipment industry took in about $2.7 billion in wholesale sales (2nd only to exercise equipment in the sporting goods category). This is slightly lower than the $2.8 billion from 1998.
2.) The golf equipment industry can be broken into two competitive groups: low-end and high-end manufacturers. The low-end......
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Approximate Word Count: 1674
Approximate Pages: 7 (250 words per double-spaced page)
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