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Why Do People Conform?

The causes of conformity among individuals have long been debated and researched in recent decades. It is for this reason that conformity is an intriguing psychological concept. It causes sound-minded individuals to go against their best judgement, to engage in behaviour which they usually would not engage in, even accept and welcome an idea they internally disagree with, all in order to not be a deviant from the group. It is thus interesting to look at the factors which cause people to conform, to do what they see others doing, to rely on the judgements of the group, and to ignore their own senses and perceptions. It is the reasons for the individual's desire to conform that I will be discussing in this paper.
In 1936 some of the first studies were carried out on this concept of conformity by Muzafer Sherif. In these studies Sherif made use of a phenomenon known as the auto-kinetic effect, whereby a point of light in an otherwise totally dark room will......


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Approximate Word Count: 1402
Approximate Pages: 6 (250 words per double-spaced page)

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